About the Researcher

Hello! My name is Shelby (Sites) Ford.

I am in my last semester at the University of Arkansas at Little Rock in the Mass Communications Graduate Program and am working on my professional project. I received my Bachelors at the University of Central Arkansas where I studied public relations and journalism.

I have always been fascinated by social media and how people use it for personal and professional use. While I don’t use my personal social media often, I enjoy seeing how companies and people use its to connect with the public and show the brand. I have run several social media accounts for different internships and jobs and have enjoyed personalizing the content for each type of media and public.

I am married to my high school sweetheart and we welcomed our twin boys to the world in August of 2020. Yes, the life of being a full time mom and full time student is a bit hectic! I love my dog, Johnny Cash, baking, and spending time with my family.

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