Purpose of Making an Account

There are many reasons why someone can choose to create a LinkedIn account. It gives employers the option to see your professional brand and personality, allows you to find jobs in your area, and keep up to date with worldly news on the same social networking site.

The reasons behind creating a LinkedIn account are very similar. It revolves around knowing LinkedIn is an excellent way to network professionally, make a way to present themselves and their skills, or was told by other professionals that it was a now needed requirement for the workplace.

All respondents agreed that they created LinkedIn to network and showcase their skills. Senior-level director of strategic communications at Sunrise Hospital created their account to “elevate his visibility with peers and leaders in the business community.” Most mid-level employees created their accounts due to it being for a class assignment or highly suggested by college professors and professionals.

“When I started enrolling in classes specifically for my public relations major and marketing minor, professors strongly advised us to create a LinkedIn account and spruce it up to the best of our abilities, so we could get ahead on applying to internships.”

Senior Account Coordinator at Merkle

There are many reasons behind creating a LinkedIn account. Sarah Rycraft, a personal career coach at Renovo, wrote an article about the 7 Benefits of using LinkedIn. She says that LinkedIn “gives you the ability to showcase your profile, expertise, recommendations, and connections, not only is your profile the first professional impression of you when recruiters and employers use LinkedIn to search for candidates…”

Why did you create a LinkedIn profile? If you haven’t made one, what may be holding you back? Let me know in the comments below or reach out to me!

Published by Shelby Sites Ford

20-something year old college student who's just trying to navigate my way through life.

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